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Are you looking for the best tool for your online content marketing? SEMrush content marketing toolkit is one of the best SEO and content creation tools for online marketers. Whether you’re an affiliate, e-commerce entrepreneur, start-up founder or blogger, you definitely need a content marketing toolkit that will make your content creation easier for you.
In this blog post, we’re going to break down 6 key benefits of SEMrush content marketing toolkit and how you can use SEMrush to achieve your content marketing goals in 2023.
What is SEMrush?
SEMrush is a search engine optimization (SEO) tool founded by Oleg Shchegolev and Dmitri Melnikov in 2008. SEMrush SEO tool was launched to support online marketers with keywords research by gathering information from Google and Bing search engines.
The tool provides in-depth analysis on search volume, keywords density and offers Google rank tracking, domain authority tracking, competitor analysis, backlink analysis and content explorer.
According to Matthew Woodward Semrush has a really good SEO site audit tool built into it and honestly, this is one of the better SEO audit and content marketing tools on the market because of its ease of use and scoring system.
With more than 100 content marketing toolkits in the online space, it’s very challenging to identify the best tool to choose from.
After using SEMrush for more than 2 years, I have come to conclude that SEMrush content marketing toolkit is the best among the rest, although the premium version is a little bit pricey but it’s definitely worth your investment if you want to create high quality contents that rank on Google SERPs.
Well, we’re not going to jump to conclusions, instead, let’s dive in to know whether SEMrush is the best option for your content marketing or not.
What’s SEMrush content marketing toolkit?
A toolkit is like a hamburger with a complete sausage and fully packaged for consumption. When you order a muscular Hamburger from McDonald’s, you don’t need to add any extra ingredients to get the taste of your satisfaction.
SEMrush content marketing toolkit is a complete equipment you need to create content from developing content ideas and undergoing keywords research to creating, optimizing and tracking the performance of your content subsequently.
You can use SEMrush content marketing toolkit to plan your content creation, gather related keywords for your new content before you jump on writing and know the total number of target audience that you may likely attract organically by ranking your content on Google first page.
With SEMrush, you don’t need additional tools for your keywords research and search engine optimization.
Now, let’s look into some benefits of SEMrush content marketing toolkit before you create your SEMrush account and start your 7 day free guru trial today.
After that, you can upgrade your account to a paid plan when you’re fully satisfied with the functionality and features of SEMrush content marketing toolkit.
The 6 key benefits of SEMrush content marketing toolkit you should know
The toolkit makes it easy for you to research, write, and audit new content. The SEMrush toolkit contains the following tools/apps for search engine optimization:
- Topic/Keywords Research Tool
- SEO Content Template
- SEO Writing Assistant
- SEMrush Media Monitoring Tool
- SEMrush Content Performance Tracking Tool
- SEMrush Content Audit Tool
1. SEMrush Keywords Research Tool
A proven content marketing strategy starts with topic and keywords research. If you’re writing a blog post or creating content without doing keywords research, you’re literally putting 80% of your efforts in vain.
Topic and keywords research is very necessary for effective content marketing. Why? Because, it helps you to know if your target audience would be interested in the topic before you start to puzzle your keyboard to create content.
One major thing that makes me love SEMrush keywords research tool is the ability to know the total number of people that are using the keywords to make searches on Google per month.
This will give you an idea on the average traffic and leads you can generate from a single content per month.
SEMrush keywords research tool also provides powerful insight on keywords density and its profitability for PPC advertising and CPA affiliate marketing.
For instance, if you’re promoting high ticket affiliate programs, it would help you to understand the keywords your target audience are using when searching for high ticket products on Amazon.
2. SEMrush SEO Content Template
This is one of the powerful tools that SEMrush offers their users. You can use SEMrush SEO template to structure your content using semantically related keywords and craft an SEO-friendly blog post.
After entering a group of keywords that you want your content to rank for on Google SERPs, the template will be generated automatically.
The template can be integrated with Google Docs for flexible content writing in case you don’t want to craft your content directly from your SEMrush dashboard.
It also recommends text length per content and provides more insight on readability score for content optimization. SEMrush SEO content template suggests authority websites you can get backlinks from.
The goal of this powerful tool is to help you craft content that will outrank your competitors and make your blog post stay relevant on Google Search Engine.
As a content marketer, the SEO template will help you to create quality contents to increase your website traffic for making more sales consistently.
3. SEMrush SEO Writing Assistant
Despite the fact that AI content writing tools are dominating the internet, SEMrush content marketing toolkit is far better than some AI tools for content generation.
One of its greatest features is its SEO writing assistant. As a blogger with a vast experience in content marketing and search engine optimization.
I can justify that some AI writing tools are not SEO-friendly. I have personally tested some of these tools and the experience was not really funny.
Although I leverage chatGPT for content research, it’s more ideal to use tools that strictly deliver the kind of results that you want.
Meanwhile, instead of using AI to generate content that’s not SEO-friendly, why not focus on tools that can auto-generate related keywords for your new content.
The SEO writing assistant gives you the ability to check the SEO potential and originality of a piece of content in real-time.
Not just that, but you can also determine the readability score which is one of the key factors to consider when writing content for your audience.
Some of these AI generated contents usually sounds robotic and may need human touch before publishing on your website.
With SEMrush content marketing toolkit in your hands, you can use an SEO writing assistant without compromising your brand voice and search engine optimization.
4. SEMrush Media Monitoring Tool
When you start getting website visibility from your previous content and your audience finds your content very valuable.
Some of them will share your content on their social media handles, such as Facebook, LinkedIn and Twitter.
Others will also talk about you by mentioning your brand name on their blogs and social media channels.
With SEMrush content marketing toolkit, you can turn those brand mentions into backlinks using SEMrush media monitoring tool.
The tool gives you easy access to blogs, news, reviews, videos, podcasts and any channel where your brand name has been mentioned.
In this way, you can easily discover potential influencers and ask them to link to your website if they find your content very valuable to their audience.
Another big benefit of media monitoring using SEMrush content marketing toolkit is the ability to get more potential customers and clients through referrals.
When someone talks about your brand or links to your website simply because they find your content very informative.
They’re indirectly referring potential customers and clients to your business because some of your website visitors would later turn to paying customers as long as they’re interested in your products and services.
Of course, this is another content marketing strategy online marketers like you are using to build authority and increase their client base consistently.
By tracking the reach of any mention and prioritizing your link-building efforts using SEMrush content marketing toolkit, you can take your online marketing to the next level within a very short period of time.
5. SEMrush Content Performance Tracking Tool
Another great benefit of the SEMrush SEO tool is the ability to track your competitors’ content or blog posts. You will be able to focus on what’s working and improve on your content marketing strategy.
This includes understanding the structure of your competitors’ contents, the total backlinks to their pages and the number of audience that read the content on their website.
The most interesting part is, the content tracking tool can fetch out the keywords your competitors’ are ranking for each of their blog posts. You can absolutely use the same keywords to drive traffic to your website.
SEMrush content marketing toolkit is not only used for content creation but also simplifies content distribution and outbound marketing.
It’s no news that guest blogging is one of the most effective strategies to distribute content and also build a strong relationship with other industry experts within your niche.
Guest blogging helps you to collaborate with other online marketers, engage with their audience and potentially attract more traffic and leads from their website.
Many online marketers are leveraging guest blogging to outreach their target audience and also scale their outbound marketing. SEMrush content tracking tool lets you track the performance of your guest post without hassle.
You can know the number of shares your guest post is getting on social media, and know the total number of referral traffic that comes to your website via your guest post.
This will tell you whether to consistently leverage guest blogging to generate more traffic and leads or move on to other authority websites that might give you better results.
No matter how small or large your business is, never neglect the importance of using content performance tracking tools. Hence, SEMrush content marketing toolkit is highly recommended if you want to scale your content marketing strategy.
6. SEMrush Content Audit Tool
A sought-after copywriter, Gill Andrews, quotes that “content audit makes analyzing your content so simple, you have no more excuses not to improve it” and of course, you cannot fix your website problem without knowing exactly the source of the problem.
This is why content audit specialists are highly in demand in the digital space. SaaS companies and small business owners are looking for experts that could help them analyze their websites and optimize their content.
SEMrush content marketing toolkit can help you to cut the cost of hiring a content audit specialist. Meanwhile, you can personally identify the weakest pages of your website and assign team members tasks to make improvements for each.
Use a content audit tool to find “low-hanging fruits” from your pages with poor content that need to be updated. Then, you can quickly review, and rewrite or remove the ones that don’t add value to your pages.
How to Use SEMrush Content Marketing Toolkit to Audit Your Website
Start by signing up for a SEMrush account here. And make sure you provide your active email address and save your password in a secured folder on your phone.
Once you logged in, enter your website URL into the search bar at the top of the page. Example of website URL: https://cehub.com.ng
On the left-hand side of the screen, you’ll see a menu of options to choose from.
Start by clicking on “Organic Research.”
On the Organic Research page, you’ll be able to see an overview of your website’s organic search performance.
You can view metrics such as the number of keywords your website ranks for on Google SERPs, average position of your content on Google, and the total traffic.
Next, you can use the “Positions” tab to view the specific keywords that your website is ranking for and the position it holds in the SERP.
Use the “Keyword Gap” tool to compare your website’s keywords with those of your competitors.
On the left-hand side, you will see the option for “Technical SEO” here you can find all the information about your website’s technical SEO health.
Use the “Backlinks” tab to view the number and quality of backlinks pointing to your website.
You can also use the “Traffic Analysis” tab to view your website’s estimated traffic and top organic search queries.
Once you’ve finished your audit, use the information you’ve gathered to make improvements to your website’s SEO and improve its overall performance in organic search.
I’m sure you will find out that the SEMrush content marketing toolkit is the best to use when it comes to site audit.
Note: these are the basic steps to audit your website using SEMrush, more detailed information can be found in the SEMrush academy and their support page.
SEMrush content marketing toolkit is a powerful tool that allows businesses to analyze and improve their content marketing strategies.
With SEMrush, you can conduct thorough audits of your website and identify areas that need improvement, such as keyword gaps and technical SEO issues.
Additionally, the toolkit provides you with a wealth of data on your competitors as mentioned earlier, including the keywords your content is ranking for and the quality of your backlinks.
This information can be used to improve your website visibility in organic search.
Finally, SEMrush’s content marketing toolkit is an essential tool for businesses looking to improve their online presence and drive more traffic to their website.